The new logos and branding material will roll out across Fubo products in the coming months. The agreement includes a first-look deal for unscripted content, a blind scripted deal, and the launch of a Maximum Effort Network on Fubo.

In addition to the new partnership, Reynolds is one of the owners of Wrexham AFC, a Welsh soccer team that is the subject of the FX documentary series “Welcome to Wrexham.” Fubo has a content agreement with Reynolds' Maximum Effort Productions already. Reynolds is a noted sports fan, so his involvement with Fubo makes plenty of sense. “While cable fights cord-cutters and streaming services fight the cash content war, Fubo is building an experience and suite of services that can win.” “The reason Maximum Effort believes in Fubo is it’s the one product that captures the best of cable and the best of streaming, while having the very meaningful differentiator of live sports,” Reynolds said. As of its last quarterly earnings report, Fubo had 1.231 million total users. Fubo was the fastest-growing live TV streamer in the fourth quarter 2022, achieving 224,000 net subscriber additions compared to a total of 371,000 additions amongst all reporting companies in the space. The rebrand to Fubo reflects the company’s emphasis on efficient growth. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.”

“Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. “fuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” Fubo co-founder and CEO David Gandler said. Those efforts will be spearheaded by a new ad campaign starring 15-time NBA All-Star, NBA champion and Hall of Famer Kevin Garnett, and veteran NFL quarterback and commentator Mark Sanchez the campaign is co-produced by Ryan Reynolds’ Maximum Effort Productions. Fubo is going all-out to ensure that potential customers know it’s the same service, even if its branding looks a little different.

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